Hungarykum.

Hungarykum is a fragrance collection inspired by Hungarian legends, landscapes, moods, and cultural motifs. It is not a reproduction, but a reinterpretation — expressed through modern perfumery.

Rather than chasing trends, Hungarykum fragrances are built around narrative. Every scent evolves in distinct stages, beginning with fresh top notes, transitioning into a defined heart, and settling into a long lasting base. From the first moments to the 10 to 12 hour dry down, each composition offers a continuous sensory experience, making every wear a journey.

Hungarykum fragrances are inspired by stories and places, not marketing strategies. Each creation is designed as a unisex scent, allowing it to be worn freely by anyone, regardless of gender.

Hungarykum fragrances contain 25 percent perfume oils and 75 percent bio ethyl alcohol, classifying them as extrait de parfum. Our compositions are free from IPM and DPG solvents, ensuring a pure and refined olfactory experience.

IPM (Isopropyl Myristate) and DPG (Dipropylene Glycol) are commonly used, colorless and odorless ingredients in perfumery. While they can extend longevity, they often flatten the fragrance, disrupting the natural evolution of top, heart, and base notes. Hungarykum fragrances are crafted without IPM or DPG to preserve a fully unfolding olfactory experience.

Depending on skin type, Hungarykum fragrances typically last between 8 and 12 hours on the skin.

Yes, Hungarykum is actively involved in multiple collaborations. The first release, Hungarykum Hunor Edition, was developed alongside the HUNOR space program, a distinguished initiative supported by Hungary's Ministry of Foreign Affairs.

All Hungarykum fragrances are offered in 30 ml and 89.5 ml sizes, housed in unique, hand made porcelain bottles. The form is inspired by the classic pálinka flask, reinterpreted for perfumery, with a cap shaped from an inverted shot glass as a nod to tradition.

Hungarykum fragrances feature Hungarian lavender, a plant with deep historical roots. It was used as early as the 1320s in the first modern perfume, known as the Queen of Hungary's Water. Today, it is rarely cultivated, as English lavender has become more widely favored. By using Hungarian lavender exclusively sourced for the brand, Hungarykum preserves both its uniqueness and exceptional quality.

Each fragrance captures the essence of Hungarian identity, which is why it carries the name Extrait de Hungarorum.